• Founded Orloff Marketing in 1992, focusing on branding and promoting cultural institutions, nonprofit organizations, and events throughout the Bay Area.
• Worked with performing arts venues, museums, and cultural festivals to create effective campaigns tailored to their unique missions and goals.
• Built a reputation for fostering innovative partnerships between cultural and corporate organizations.

Strategic Leadership

• Directed marketing efforts for major South Bay music venues and festivals, including the Montalvo Arts Center and the Mountain Winery.
• Served as the City of San Jose's Director of Marketing for downtown San Jose, working to promote the city as a destination for corporate headquarters, arts, culture, and events under two mayoral administrations.
• Established San Jose Rocks to spotlight Silicon Valley’s contributions to music and technology, providing a foundation for the broader vision of The Bay Rocks.
• Collaborated with nonprofit organizations to develop sustainable programs that celebrate and preserve cultural heritage.

Cultural Impact

• Board member of the Fountain Blues Foundation, which produces the San Jose Fountain Blues & Brews Festival, Northern California's longest-running blues festival.
• Longtime board member of History San José, supporting efforts to preserve and share the region’s history.
• Advocated for connecting technology and cultural preservation to create new ways of experiencing and sharing history.
• Lifelong advocate for celebrating the Bay Area’s diverse music heritage.

Regional Connections

• Member of the Rotary Club of San Jose, serving on the Board of Directors for one of the largest Rotary Clubs globally since 1994.
• Built an extensive professional network spanning all 11 counties of the Bay Area, fostering collaboration across communities.
• Former board member of the San Jose Downtown Association, contributing to the city’s revitalization efforts.
• Currently serves as Board President of the Campbell Chamber of Commerce, supporting local businesses and community initiatives.

Notable Achievements

• Played a role in securing San Jose as a charter member of Major League Soccer, helping to elevate the city’s profile in sports and culture.
• Developed promotional campaigns with organizations like NASA, US Space Camp, and the NHL, drawing international recognition to San Jose during events like the 50th NHL All-Star Game.
• Led branding and rebranding efforts for nonprofit organizations, creating strategies to ensure their long-term growth and sustainability.
• Designed funding models that have supported cultural programs throughout Silicon Valley.

Vision for San Jose Rocks

Dan envisions The Bay Rocks as a platform that brings together communities across the Bay Area to celebrate their shared musical and technological heritage. His approach includes:

• Bringing diverse stakeholders together to promote regional collaboration.
• Highlighting the Bay Area’s distinctive role in shaping global music and technology.
• Building sustainable programs that preserve and celebrate the region’s cultural contributions.
• Developing engaging, accessible projects that honor the past while inspiring the future.

Personal Connection

Dan’s passion for music is deeply personal. Inspired by family connections to music—including his cousin, legendary songwriter Bob Dylan—he has been a lifelong advocate for the transformative power of music. Since 1965, Dan has played in cover bands, fostering a love for collaboration and performance that continues to this day.

Dan’s father, Jerry Orloff, was inducted into the Harmony Hall of Fame in Nashville in 2011, further deepening the family’s ties to music. These personal experiences fuel Dan’s commitment to preserving the Bay Area’s unique role in shaping global music innovation.

Through San Jose Rocks, and eventually The Bay Rocks, Dan aims to honor the Bay Area’s legacy while creating opportunities for future generations to explore, celebrate, and contribute to the region’s rich cultural heritage.